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A person's college years can be some of their best, but if we are honest, it isn't "the college experience" that is as important as what they go on to do after they graduate. This is a key point in every college's sales pitch, but every college does it differently which is what I set out to do with this brochure.
I stripped this brochure of college students with backpacks, on a sidewalk by the largest tree on campus and traded those things for the dreams of a young girl on a bridge (this is lake central Indiana we are talking about). I also did something bold and different, I used a transparent foil to capture the idea that college is the next step of "Chasing Your Dream."
My goal for this piece was to refresh and capture imaginations with artful surprises.
(Not Pictured: the list of our recent, high-achieving alumni.)
Created in collaboration with Grace College.
A person's college years can be some of their best, but if we are honest, it isn't "the college experience" that is as important as what they go on to do after they graduate. This is a key point in every college's sales pitch, but every college does it differently which is what I set out to do with this brochure.
I stripped this brochure of college students with backpacks, on a sidewalk by the largest tree on campus and traded those things for the dreams of a young girl on a bridge (this is lake central Indiana we are talking about). I also did something bold and different, I used a transparent foil to capture the idea that college is the next step of "Chasing Your Dream."
My goal for this piece was to refresh and capture imaginations with artful surprises.
(Not Pictured: the list of our recent, high-achieving alumni.)
Created in collaboration with Grace College.